FRACTIONAL CMO SERVICES

BRIDGING THE LEADERSHIP GAPS BETWEEN CMO, AGENCY AND STARTUP

The dilemma isn't new - your organization has a void to fill - whether it's the turnstile of CMO's, or the gaping hole of strategy that your marketing team and agency mindlessly circles - Fractional CMO leadership from Mark Cain has a number of advantages. Startup business that needs a rock-star on a street-corner-player budget?

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Fractional CMO Brochure
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THE CAIN & CO APPROACH

STRATEGIC, PRECISE AND NIMBLE

Hummingbirds have varied specialized characteristics to enable rapid, maneuverable flight, exceptional metabolic rate, adaptations to high altitude, sensitive visual and communication abilities, and long-distance migration in some species.

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Brand Strategy

Connect business strategies with audiences in relevant ways.

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Marketing

Effective audience engagement to drive ROI.

Go-to-Market

Go-to-Market

Comprehensive strategy to drive awareness and demand.

The strategic way to hire CMO talent Cain & Co Mark Cain
RISE OF THE FRACTIONAL CMO

Fractional CMO roles are on the rise as the traditional
leadership model shifts with an increasing amount of
stress and the tenure of senior leaders has seen a
dramatic change in the last decade from seven years to
just one year or so.

The new model is hiring a Fractional CMO as a strategic
move for these and many more reasons.

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SUCCESS ACROSS MULTIPLE SEGMENTS

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FOUR STAGES TO BRIDGING THE GAPS

Resourcing appropriately for marketing is more challenging now than ever before. As a startup or marketing team leader, bandwidth constraints put a lot of pressure on teams and performance. While traditional agency partners can be helpful in absorbing some of the work, they also typically require a lot of management from an internal stakeholder to be effective. In these instances, fractional marketing resourcing is the perfect solution.

Discover It

Deep dive assessment to discover gaps and opportunities. We invest time and resources to create the framework for our brand vision and marketing structure to drive engagement.

Strategy, Planning and Documentation

60-day engagement to actively work on Discover It actions. This is a priority-driven time period to gather resources, build or modify teams and create staged deliverables for execution mode.

Execution

Engagement on defined needs, timelines and budgets. Time periods are defined during the Discover It phase.

Optimization

Reviews and adjustments to maximize plans through structured KPI's determined during the Discover It and Strategy phases. Adjustments are based on market uptake and customer feedback.

WORKSHOPS SPEAKING EVENTS

Our Igniting Transformation Workshop Series is designed to inspire creative thinking and engage teams to collaborate in new and profound ways to solve brand challenges or create breakthrough opportunities.

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Over the course of seven years, we engaged in a collaborative partnership with Cain & Co to shape our marketing strategy and oversee the comprehensive development of our marketing initiatives. This encompassed various elements such as our website, marketing collateral, exhibits, video production, social media communications, and public relations efforts. Mark and his team demonstrated executive-level marketing proficiency, leveraging a profound skill set that yielded favorable outcomes in terms of our brand positioning, heightened overall market awareness, and increased engagement with our donor partner stakeholders. I highly recommend and endorse the services of Cain & Co for addressing the marketing challenges and opportunities of any organization.
Mark Steele
Planet Water Foundation | Founder & CEO

A PASSIONATE BRANDING AND STRATEGIC THINKER

From creating breakthrough brand positioning for Phoenix Children's Hospital Foundation that led to successful fundraising efforts for the new PCH tower, to launching Essentia Water that became a retail beverage powerhouse and brand of the year at Whole Foods - Mark Cain has been an innovative force to drive value behind every project he touches.

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