FRACTIONAL CMO SERVICES

THE SMART WAY TO HIRE C-LEVEL MARKETING EXPERTISE

Mark Cain has a depth of experience from years of proven success - and as a fractional marketing executive, you can tap his expertise without the need to hire, train and move through traditionally time-consuming progressions and expense. You get a senior-level CMO capable of working with agility across multiple levels of your organization, marketing stakeholders, partners and customers.

Fractional CMO Brochure
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WHY CHOOSE A FRACTIONAL CMO?

Quick Impact and Low Risk

Access to brand vision and expertise for a fraction of full-time.

Experienced

Active engagement on defined needs, timelines and budgets.

Flexible

Get the deliverables you need, when you need them.

Nimble

Ability to move across the organization at a high level.

ORGANIZATIONS WE SERVE

Start-ups

Strategic marketing leadership without the full-time costs.

Small and Mid-sized (SME's) Organizations

Scale marketing with vision and efficiency.

Large Organizations

Active engagement on defined needs, timelines and budgets.

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OUR ENGAGEMENT PROCESS

Discover It

Deep dive assessment to discover gaps and opportunities.

Strategy, Planning and Documentation

60-day engagement to actively work on Discover It actions.

Execution

Engagement on defined needs, timelines and budgets

Optimization

Reviews and adjustments to maximize plans.

OUR APPROACH

STRATEGIC, PRECISE AND NIMBLE

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Brand Strategy

Connect business strategies with audiences in relevant ways.

Go-to-Market

Go-to-Market

Comprehensive strategy to drive awareness and demand.

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Marketing

Effective audience engagement to drive ROI.

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Workshops | Speaking

Igniting creativity and teamwork to drive innovation.

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Product Management

Definition to life cycle optimization.

Customer Experience

Customer Experience

Culture to deliver the golden thread of excellence.

Pricing Optimization

Pricing Optimization

Data-driven pricing strategies.
Sales Process

Sales Process

Customer journey definition and progressions to win.

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"Mark is an impressive strategic thinker. His "out-of-the-box" innovation often came as a result of careful listening and calculated assessment for what will move the needle for the companies he engages."
Glenn Alves
Vice President, Emerge
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READ ABOUT THE

RISE OF THE FRACTIONAL CMO

Fractional CMO roles are on the rise as the traditional leadership model shifts with an increasing amount of stress and the tenure of senior leaders has seen a dramatic change in the last decade from seven years to just one year or so.

The new model is hiring a Fractional CMO as a strategic move for these and many more reasons. Read a collection of articles below to see why Mark Cain could be the perfect fit for your marketing needs.

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