Workshop Series
IGNITING TRANSFORMATION
Hosted by MARK CAIN
Mark’s Igniting Transformation workshop series is designed to cover the critical concepts of successful marketing and inspiring creative thinking. The series is non-linear, making any month a good time to begin and then continue onward. We use real company examples that attendees submit for workshop examples as a way to make them relevant and meaningful with group collaboration, discussion and solutions.
- Sowing The Seeds of Innovation
- Surviving The Render On The Fly Generation
- Sensory Branding: Come to Your Senses
Workshops are available on the third Thursday every month (excluding November). Consider booking all three using the bundle option below to save $150.
Sowing The Seeds of Innovation
by MARK CAIN
This is a two-hour workshop with a 15-minute break. Includes workshop materials.
WORKSHOP OVERVIEW
We’ll break down the key elements of the brand innovation process and then take a practical approach by applying the Brand Core Process to an attendee’s business model or concept. This workshop is highly interactive and attendees are encouraged to contribute their ideas and opinions as we work our way through the session. Please submit your business concept or plan in advance for consideration as the workshop subject. Company booking receives a dedicated working session.
Single Attendee $125
Per person. Includes all materials.
2-5 Attendees $100
Per person. Includes all materials.
6 or more Attendees $75
Per person. Includes all materials.
Surviving The Render On The Fly Generation
by MARK CAIN
This is a two-hour workshop with 2 15-minute breaks. Includes workshop materials.
WORKSHOP OVERVIEW
GenX-ers and GenY-ers are an enigma, in that they adopt behaviors at lighting speed—they text, email and transfer social behaviors faster than ever imaginable for marketers. We all know that technology is the enabler of this bundle, but how does it occur and can you distill it and bottle it into a concept other than just an X or Y? In this workshop, you’ll think about render-on-the-fly branding and learn how to apply render-on-the-fly concepts to gain a competitive advantage in keeping your brand moving and adapting to a liquid audience. This is a powerful one-hour program designed to wire your brand to survive in the Render-on-the-fly Age.
Single Attendee $125
Per person. Includes all materials.
2-5 Attendees $100
Per person. Includes all materials.
6 or more Attendees $75
Per person. Includes all materials.
Sensory Branding: Come to Your Senses
by MARK CAIN
This is a two-hour workshop with 2 15-minute break. Includes workshop materials.
WORKSHOP OVERVIEW
Humans respond to stimuli in many predictable and unpredictable ways. The science of brand architecture is removing the unpredictable responses by creating unique and predictable pathways to forge the intended responses to your brand. Sensory Branding is multi-modal and multi-dimensional – creating several ways your brand is perceived and attracts the target audience. In this two-hour worshop, we’ll discuss the powerful concepts behind Sensory Branding and create a sensory brand pathway for a brand selected from the worshop participants.
Single Attendee $125
Per person. Includes all materials.
2-5 Attendees $100
Per person. Includes all materials.
6 or more Attendees $75
Per person. Includes all materials.
IGNITING TRANSFORMATION SERIES PACKAGE
by MARK CAIN
This is a one-day workshop (5 hours) with three 15-minute breaks and one 30-minute break for lunch. Includes all workshop materials and exclusive focused brand innovation working session. In-person sessions are available in combination with Zoom or Microsoft Teams for larger organizations.
Single Attendee $300
Per person. Includes all materials.
2-5 Attendees $225
Per person. Includes all materials.
6 or more Attendees $175
Per person. Includes all materials.
